What is UI UX

Wiki Page: UI UX

Behind every successful website there is a User Experience and User interface designer. User Experience and User interface, or more commonly known as UX/UI are more often than not, lays a strong foundation for the website. It is one of the most important aspect of a product, but it is often overlooked. First of all, let’s break down what UX does and what UI does.

User Experience (UX) is the process of enhancing user satisfaction with a product by focusing on the usability, accessibility and pleasure in the interaction of the product. Simply put, UX design is the skeleton of your product. UX is one of the most important aspect of your product, but it is often overshadowed by visual design, which is User Interface. Part of a UX designer job is to interview clients to learn about their company and what they want in their product. By doing so, you will be able to grasp the structure of the website, content and their targeted audience.

Once you understand all that, you will be able focus on the primary objective, the targeted audience. The way that our UX team does that is by creating personas after researching and understanding the clients targeted audience. Personas are representations of different types of users who will be using your product. They mainly answer the million dollar question “who are we designing the product for”. When you know which types of Personas will be using the product, it helps separate the different needs of users and you will be able to figure out what you need in order meet the definition of UX, which is to provide the best possible experience which will meet all the needs of the users.
After laying down the path for the product, here is where User Interface (UI) designers come in. UI designers are here to make sure that the UI stays on the same path that the UX designers laid down.  Simply put, UI is the skin for the skeleton. For instance, a UI designer will decide if it’s better to have a slide show or a banner there, which of these 2 will make the most sense or decide if they want to put an important graph with information at the front page. They are also responsible to making sure that the style of the product is consistent throughout.